Xbox needed to increase sales around a lackluster lineup of title releases amid a shifting brand campaign. The campaign we created is a reminder that each of us can be more anything together.
In my role as Group Creative Director, it was my job to identify opportunities to expand the brand and grow the agency’s remit across channels.
Web Films
Our title-specific films branched out for gamers that were eager to dig into even more content. For Metro Exodus we worked with papercraft artist Curtis Steele to recreate the beloved train from the game and offered up the plans on the Metro page of the campaign site so gamers to build their own.
I assembled a skilled team focused on social strategy with bold storytelling and drove a new campaign to expand Xbox’s narrative in social.
We enhanced Xbox’s social presence, winning client trust and elevating the brand’s standards.
Crafted for omnichannel, we built title-specific campaign videos to extend More Together.
Web, Social & CRM Scavenger Hunt
We created custom web experiences based on gamers’ favorite title, each page its own treasure hunt that gave gamers access to exclusive content..
We amplified the action with social posts featuring easter eggs gamers can find on the campaign pages of their favorite titles.
To continue to drum up excitement, we also sent targeted emails featuring gamers’ favorite titles.