The Challenge: T-Mobile's brand perception was holding back B2B growth. Enterprise customers saw us as a consumer company, making it harder to start meaningful conversations about business transformation.
The Insight: Business leaders weren't looking for network specs – they wanted a proven partner who understood real world challenges. They needed to envision how 5G could transform their operations and drive competitive advantage.
The Solution:
We created an immersive narrative experience that put business transformation at the center. By combining parallax storytelling with industry-specific insights, we turned technical capabilities into tangible business results.
Web experience
As Creative Lead, I:
Built and led a cross-functional team spanning strategy, design, and development
Shaped the narrative framework through customer-focused workshops and journey mapping
Directed the creative development of an interactive web experience that brought T-Mobile's enterprise solutions to life
UX, Content Strategy & Design
CX
The Impact:
· 14% increase in qualified leads at industry events
· Established a new storytelling model for showcasing enterprise partnerships
· Industry recognition for excellence in marketing
Awards
