As Creative Director, it was my job to help Acura transform a lagging social strategy with uninspiring content. With the goal of re-engaging an eager fan base, we set out to add some of the brand’s performance and energy to a revamped social content calendar by establishing a systematic, theme-based approach to content creation.
With an extensible system in place, we were able to deliver cohesive, engaging content and build out a social content calendar worthy of such an exciting brand, and rabid followers.
By working closely and iteratively with the client we were able to successfully transform Acura’s social strategy and re-establish an expectation of audience engagement.
