Challenge
Adidas was introducing the ClimaCool Ride—their lightest, most breathable running shoe to date—and needed a campaign that would showcase its innovation and appeal to a younger, digital-native audience. The ask: create something cool enough to stop the scroll and make people feel the product difference without holding it in their hands.
Solution
We built a fully interactive 3D mobile web experience that let users explore the ClimaCool Ride from every angle—visually showcasing its breathable mesh, bold colorways, and ultra-light construction. Designed to work seamlessly across devices, the experience made product storytelling tactile and intuitive—inviting discovery, play, and social sharing.
The campaign earned an FWA Site of the Day and helped establish Adidas as a digital-first innovator in the performance footwear space.