Overview
Microsoft 365 had an awareness problem. Typically, Microsoft relied on sales associates to drive home the benefits of adding their new subscription service to new device purchases. However, the pandemic accelerated the shift to digital-first buying experiences where there was little awareness and less education on Microsoft 365 and its benefits. We helped third-party retailers all over the world close the experience gap between purchasing Microsoft 365 in-person and online by delivering simple, out-of-the-box ways to increase activation rates and renewals.
Overview
For decades, Microsoft’s New Employee Orientation (NEO) has been an exciting in-person event, complete with live presenters and tables full of eager new colleagues. However, with the global shift to remote work, the Microsoft First Year Learning team sought to reinvent NEO as a virtual event. They trusted us to help shape NEO into a new brand with exciting learning content and an entertaining series of world-class training events, all fully remote.
We were asked to celebrate and promote Xbox’s community while expressing the essential quality of the hero of each game—the trait that is required for success; the one that changes you as you play. This campaign is a reminder that each of us can be more anything together.
We gave millions of our one-of-a-kind gamers a one-of-a-kind gift.
Traditionally, the whole "delivering-custom-holiday-gifts-to-millions-all-over-the-world-in-one-night" thing has been strictly Santa Claus. Until Xbox asked us to slip down a bazillion chimneys to deliver a special holiday gift to every Xbox gamer on Earth.
So we decided to celebrate Xbox gamers with an immersive, data-driven experience showcasing their individual year in gaming.
RESULTS
149 million impressions
2.14 million site visits
588,000 snow globes built
217,000 shares and downloads
Awards:
Addys Gold:
+ Online/Interactive Campaign
+ Direct Mail 3D Campaign
+ Data Driven Media
+ Tools & Utilities
For the launch of the new 2016 RDX, Acura asked us to revamp an existing, but stuffy web series that focused on first-time drivers.
We looked at this stale interview series and jumped at the chance to infuse a story based on the reality of getting behind the wheel of the RDX for the first time. We found two drivers from two unique perspectives and crafted a tale around them–The Architect and The Adventurer.
We married the driver, the RDX, and the ideal setting to create the canvas for a trip through two thoughtful perspectives on one amazing vehicle. The videos were a great success, driving traffic and awareness of the new RDX to acura.com and across Acura's social channels.
A few examples of how we took over the Acura social feeds and added a touch of story telling and inspired UGC along the way.
Xbox asked us to envision the future of Xbox.com and how we can live up to its mission to make Xbox.com the source of truth for the brand and products.
We decided to update their mission and show them how to put the gamer at the center of the new web experience.
Adidas wanted to launch a new shoe that was lighter and more breathable than any other running shoe they’ve ever made. We showed them how cool it could be. And we did it from every angle.
The second video highlights the mobile web app we developed as part of the launch of the new ClimaCool Ride. Through a user-controlled 3D experience this mobile web app lets kids on any smartphone discover how light, cool, and amazing the new Adidas ClimaCool Ride is from every angle.
"XBOX WORLD"
Armed with an amazing collection of immersive, visually stunning, and anticipated game titles, we sought out to craft a campaign that was equally as breathtaking.
This led to one inevitable question–is there an opportunity to get truly lost in the most diverse and beautiful lineup of games ever? The answer, of course, was yes. And what better way to celebrate the true power of the new Xbox One X?
With the better than the cinematic glory of the Xbox One X as a common thread, stringing these once independent experiences together into a singular adventure became a conclusion that was inescapable. Truly, if this lineup of games feels never-ending, then the gamer’s experience of the slow-burning dread of Tacoma, the warm tropical promise of Sea of Thieves, and the sinking horror of State of Decay 2 must feel never ending as well.
The endless stream of The Wormhole was born.
With art as our voice, breathing life into this idea couldn’t be left to just any artist. This required the vision of someone who could capture every drop of game magic and electrify the Xbox community.
The choice was easy: Jeff Soto–famed L.A. street artist
Best known for his pop surrealism and vivid color use, Jeff couldn’t’ resist the psychedelic nature of the project and signed on to create everything you’re about to see.
Client: Xbox
Agency: Wunderman
Role: Group Creative Director
A few posts we did for football season. This one celebrated a tender scene in The Longest Yard (the good version)
Dolby asked us to launch their presence on Facebook in a style worthy of the audio visionary.
To celebrate it, we gave voice to their fans’ status updates–via Adam West. Yes, that one.
We pulled off the first live Facebook video event with Mr. West reading over an hour's worth of fans' facebook statuses. Just like Dolby, it made them more awesome.
To teens, Sprite represents a rare mix of carbonation and street cred. Fine for selling a soda, but it's not enough to launch a new platform. So we worked with BBH NY to turn those attributes into a belief that teens can live by, something we dubbed ‘Be Uncontainable.’ In digital, we leveraged Kobe and LeBron to launch a UGC basketball movement judged entirely on a new buzz-metric. Views, likes, shares, and time all mixed together to give us an Intensity Meter that voted you onto Kobe or LeBron’s amateur team, set to play at NBA All-Star Weekend 2013.
Want to be in a commercial on MTV with B.o.B and Dwight Howard? These spots tell you how. Show us your Game Face. We gave teens a chance to star with their idols by uploading a picture of their game face on the adidas facebook page.
The best Game Faces from all the submissions starred along side B.o.B., Dwight Howard, Messi, and others. The spot ran in primetime teen fame generation media, the MTV Movie Awards.