case study

Microsoft 365 Attach

New device buyers were skipping Microsoft 365 at checkout, leading to missed revenue and dissatisfaction that sometimes caused returns. A redesigned attach journey, built through human-centered design and AI-driven creative optimization, repositioned M365 around user outcomes. Global retailer toolkits and iterative testing drove an 18% increase in attach sales ($230MM) and tripled agency engagement with Microsoft.

Customer Purchase Journey Optimization

Campaign Toolkit

Anders brand wordmark in white placed on top of an image of a modern interior design.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The results: an 18% increase in attach sales (driving $230MM in revenue), significant improvements in customer satisfaction, and a 3x expansion of agency engagement through campaign extensions.

149M+

Xbox Year-in-Review impressions

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2M+

Site visits

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4

Gold Addys

Icons

more work

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Arrow

holler

(415) 336-1154

dan@danvanderhei.com

work

about

contact

case study

Microsoft 365 Attach

New device buyers were skipping Microsoft 365 at checkout, leading to missed revenue and dissatisfaction that sometimes caused returns. A redesigned attach journey, built through human-centered design and AI-driven creative optimization, repositioned M365 around user outcomes. Global retailer toolkits and iterative testing drove an 18% increase in attach sales ($230MM) and tripled agency engagement with Microsoft.

Customer Purchase Journey Optimization

Campaign Toolkit

Anders brand wordmark in white placed on top of an image of a modern interior design.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The results: an 18% increase in attach sales (driving $230MM in revenue), significant improvements in customer satisfaction, and a 3x expansion of agency engagement through campaign extensions.

$230M

Xbox Year-in-Review impressions

Arrow

18%

Sales increase

Arrow

3

Project expansion

Icons

more work

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Arrow

holler

(415) 336-1154

dan@danvanderhei.com

work

about

contact

case study

Microsoft 365 Attach

New device buyers were skipping Microsoft 365 at checkout, leading to missed revenue and dissatisfaction that sometimes caused returns. A redesigned attach journey, built through human-centered design and AI-driven creative optimization, repositioned M365 around user outcomes. Global retailer toolkits and iterative testing drove an 18% increase in attach sales ($230MM) and tripled agency engagement with Microsoft.

Customer Purchase Journey Optimization

Campaign Toolkit

Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The results: an 18% increase in attach sales (driving $230MM in revenue), significant improvements in customer satisfaction, and a 3x expansion of agency engagement through campaign extensions.

$230M

Revenue lift

Arrow

18%

Sales increase

Arrow

3x

Project expansion

Icons

more work

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

see project

→

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

see project

→

Arrow

holler

(415) 336-1154

dan@danvanderhei.com