We gave millions of our one-of-a-kind gamers a one-of-a-kind gift.
Traditionally, the whole "delivering-custom-holiday-gifts-to-millions-all-over-the-world-in-one-night" thing has been strictly Santa Claus. Until Xbox asked us to slip down a bazillion chimneys to deliver a special holiday gift to every Xbox gamer on Earth.
So we decided to celebrate Xbox gamers with an immersive, data-driven experience showcasing their individual year in gaming.
RESULTS
149 million impressions
2.14 million site visits
588,000 snow globes built
217,000 shares and downloads
Awards:
Addys Gold:
+ Online/Interactive Campaign
+ Direct Mail 3D Campaign
+ Data Driven Media
+ Tools & Utilities